Filtering by Author: Ariatu PR

Reputation & Responsibility: Crisis Management Within Comms

June 14, 2021  /  Ariatu PR

Written by Ella Desewu

The reputation and responsibility webinar held by the UK Black Comms Network on June 9th 2021 was a Q&A panel session regarding crisis management within communications.

 There were three panellists across a variety of sectors within the PR industry; travel, retail and education.

 The discussion was flowing as questions were being asked, different perspectives were great to listen to. It was clear that planning and preparation is key to smoothly dealing with a crisis situation and having pre-built trust within the organisation was a revisited point within the webinar. It is vital to run through a crisis communications document with teams so that everyone knows what to do in these situations.

The Covid-19 pandemic has changed the way a crisis is planned for. The panel discussed the idea that it had exposed weaknesses within organisations and created an immediacy of needing a risk assessment unlike before, we have found out that crises have implications other than finance, for example, license to operate and reputational impacts.

 Overall, the webinar was interesting listening to the advice given during the session. It was helpful to understand how to manage crisis situations in specific contexts which the panellist’s spoke about from experience.

 

Speakers on the webinar were:

  • Matt Brown - Director of news and external relations at TFL

  • Veronica Patton-Cemm - Associate Director of Teneo

     

  • Mammy Maguire - Head of Student Communications and Social Media at Manchester Metropolitan University

 

 

Share

The What Now? Podcast: The era of the conscious consumer?

August 04, 2020  /  Ariatu PR

What Now? is a vibrant podcast series that brings together dynamic thought leaders from around the world to try to figure out the new marketing landscape in the era of the Covid-19 pandemic.⁠⁠ Every week, David Maher Roberts hosts one-on-one chats with marketers, communications professionals, product managers and entrepreneurs to explore the trends, opportunities and challenges of this new era and share their opinions, thoughts and insights. Ariatu PR Founder Ronke Lawal discussed the era of the conscious consumer and why we shouldn’t be looking for a “new normal” but a “better normal”.


Share

The Rise of The Achiever Podcast

May 06, 2020  /  Ariatu PR

Tune in to Robert Muruli’s Rise of The Achiever Podcast to listen to his interview with Ronke Lawal and her journey to building Ariatu PR and her business lessons learnt over the years. Robert brings stories of individuals from known and not-so-known backgrounds who are self made and who have built their path to achievement brick by brick. In this episode we spoke about the changing landscape of public relations and what businesses can do to stay relevant and stay mindful during a crisis.

Share

The Problem With Aldi's "Food poverty" influencer campaign: Poorest Day Challenge

February 12, 2020  /  Ariatu PR  /  Source

Ronke Lawal provided her insights and perspective on the backlash that Aldi received on social media for its “Poorest Day Challenge” to PRWeek. #AldiPoorestDayChallenge paid influencers to show their followers how to live on £25 a week and was subsequently pulled after receiving criticism and the supermarket faced an online social media crisis.

Ronke told PRWeek:

The campaign comes across as if Aldi’s creative team, or the agency partner they hired, are far removed from social realities on the ground. The concept is not necessarily a bad one (showing how good value Aldi is for those on limited budgets), but the wording and framing of the challenge is insensitive and ill-thought[-out] – and it is further compounded by actually paying a social-media influencer to take part.

To read the full piece read: https://www.prweek.com/article/1672984/aldis-food-poverty-influencer-campaign-tone-deaf-lacking-authenticity#

Share