Ariatu PR founder, Ronke Lawal was interviewed by Phillipa Chikwedze on her Let’s Chat Comms podcast series, in this episode they spoke about all things PR, Communications, Crisis and social media.
Let’s Chat Comms is a communications focused podcast platform on which Phillipa interviews individuals in public relations, working in a variety of sectors for an insight into their roles and their career journeys. I hope this podcast series makes an impact across the industry and gives listeners an insight into the PR industry in a relevant and relatable way.
“It’s clearer than ever before that global corporations can no longer hide or run away from social consciousness. In my view, social consciousness is the collective way of thinking which embraces awareness of the need to tackle issues that impact society and the world – in a way that makes things better.
Simply talking about making a change is no longer enough. Brands now need to show that they are socially responsible through their activities and through their governance. ”
Tune into this great podcast interview featuring Ariatu PR founder, Ronke Lawal on the Item 13 Podcast in which she provides tips and guidance for food businesses, particularly those in the African Diaspora on how to use PR to improve their businesses.
Ariatu PR founder, Ronke Lawal, was recently interviewed by Antonette Oloo for her podcast channel “She Owns Success” in which Ronke spoke about her PR business journey and the lessons that she has learnt along the way. The interview was a great opportunity to take stock and also to share some of the very real challenges and breakthroughs of building a business. Listen to the episode here:
Working with influencers has become an important part of the PR and branding building mix. By working with influencers brands can reach audiences that traditional advertising, PR and marketing campaigns might miss and the ROI can be very beneficial. Influencers very often have a captive audience, their followers have become their digital tribe and so whatever they showcase, discuss, comment on draws the attention of their followers. Influencer marketing therefore has become big business; in the UK alone “one in four Brits has bought a product as a direct result of social influencer recommendations – but 42% called for content creators and influencers to curb the fake news and offensive opinions” according to research from Golin (2018). This highlights the need for transparency from influencers and brands as advertising regulations stipulate that all paid for content should be made clear. If you are willing to pay for content creation the question that often arises, particularly for small brands, is how much they should pay for influencer marketing. Brands are not always sure how much they should be paying or if they should be paying in the first place.
A few things to keep in mind as you watch this video:
Be clear on the audience you want to attract by working with an influencer of any size.
Always do your research and due diligence on them – do not get caught up in the follower count of an influencer.
Build a relationship with the influencers that you want to work with
Be respectful of an influencer’s platform – they cannot be dictated to.
This video will give you some key tips that you should keep in mind when building relationships with influencers. Watch and share your thoughts.
This infographic is a useful tool in understand the value of influencer marketing and includes some useful points to pay attention to including follower count vs engagement.
